Avatar Video Builder
Talking-head scripts and settings for HeyGen, Synthesia and D-ID · 32 fields · 5 outputs
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01Main Avatar Prompt
AVATAR VIDEO: Product Explainer for a General Consumer audience
PRESENTER: 30s Female in Business Casual
EXPRESSION: Friendly Approachable with Subtle Natural Gestures
VOICE: Warm Female Alto with a Neutral American accent in English
DELIVERY: Natural Conversational
FRAMING: Chest Up at Straight On Eye Level
BACKGROUND: Blurred Office lit with Soft Even Studio
ON SCREEN: Captions
TOOL: HeyGen in Text to Avatar Video for 30 to 60 Seconds
OUTPUT: 9:16 Vertical at 1080p Full HD
AVOID: Uncanny Stiffness
02Avatar Appearance Brief
03Voice and Lip Sync Brief
04Framing and Set Brief
05Production and Consent
📘 Pro Guide
Avoiding the Uncanny Valley
- Micro movement beats resolutionA perfectly still face reads as dead, however sharp it isNumber one fix
- Irregular blinkingMetronomic blinking is the fastest tell that it is syntheticDetail
- Gestures on the beatHands moving against the words is worse than no hands at allTiming
- Match wardrobe to settingA suit in a bedroom breaks the illusion instantlyCoherence
- Blurred backgrounds helpDepth hides more artifacts than a flat colour doesPractical
- Shorter is saferArtifacts accumulate - long unbroken takes drift moreLength
Lip Sync
- Watch the final secondsDrift almost always appears at the end of a long takeWhere it fails
- Break at breath pointsShort sentences sync far better than long clausesScripting
- Test the hard wordsNumbers, acronyms and brand names mispronounce most oftenAccuracy
- Fix the sync, not the videoIf the voice is right and the mouth is wrong, redo the syncEfficiency
- Match face to voiceA young presenter with a much older voice reads as wrongCasting
- Upload audio for controlSupplying your own audio gives tighter control than text inputTechnique
Framing That Builds Trust
- Eye line into the lensLooking slightly past the camera reads as evasiveTrust
- Controlled headroomA floating head in empty space looks amateurComposition
- Vertical cropsKeep the face upper middle, clear of the caption zoneSocial
- Clear the mouthLogos and lower thirds must not sit over the mouth or handsOverlays
- Captions alwaysMost viewers watch on mute, whatever the platformUniversal
- Consistent series lookSame avatar, wardrobe and background across a setBranding
The Real Efficiency
- Update script, keep avatarThis is the whole point of the formatCore benefit
- Batch localisationOne avatar, many languages, no reshootScale
- Template itBuild once, then swap only the wordsWorkflow
- Series consistencyViewers accept a synthetic presenter more once familiarAudience
- Know the limitsFor high stakes brand work a real person still usually winsHonest
Consent and Disclosure
- Written permission alwaysNever create an avatar of a real person without itNon negotiable
- That includes employeesStaff must consent explicitly, not by assumptionCommon mistake
- Never public figuresUsing a known face without permission is a serious problemLegal risk
- Disclosure is tighteningPlatform and regional rules are changing - check yoursEvolving
- Extra care on adviceMedical, financial and legal content carries added dutyResponsibility
- Keep your recordsSave consent, licences and generation historyProtection