Logo & Icon Builder

Logo marks, app icons and brand symbols from a clear brief · 32 fields · 5 outputs

Library

Filled only

Industry

Brand Personality

Target Audience

Market Position

Brand Values

Logo Type

Symbol Subject

Symbol Treatment

Construction Method

Complexity

Negative Space

Typeface Category

Letterform Character

Weight

Letter Spacing

Case

Colour Strategy

Primary Colour

Accent Colour

Colour Psychology

AI Tool

Output Format

Lockup Variant

Background

Aspect Ratio

Negative Prompt

Primary Application

Smallest Use Size

Scale Test

Trademark Check

File Deliverables

Style Modifiers

🔒 Preview mode
Try every field. Unlock Logo & Icon with Pro to copy and save the prompts.

✨ Enhance with AI
Rewrite the main prompt into 3 polished variations. Pro feature.

01Main Logo Prompt

A Combination mark logo for a Coffee shop and cafe brand that feels Modern and minimal. Symbol: Abstract geometric form rendered as Solid filled shape built on Geometric grid construction. Complexity: Simple, three elements maximum Negative space: None, positive shapes only. Type: Geometric sans serif with Clean and neutral at Medium weight, Slightly loose tracking in All uppercase. Colour: Design in black first using Deep navy with No accent, single colour to signal Trust and stability. Layout: Horizontal, symbol left of text on a Transparent, no background at 1:1 square. Style: Clean vector, flat, print ready. Avoid: No gradients, shadows or 3D effects. Flat vector logo design, single subject, centred, no mockup

02Vector Handoff Brief

Tool: Recraft for native vector output Target format: SVG vector, required for a logo Recraft outputs native SVG. Export vector directly and skip the trace step entirely. A raster logo is a picture of a logo. Printers, embroiderers and sign makers will all ask for vector. After tracing: reduce anchor points, close every path, convert type to outlines, and delete stray sub paths. Deliver: Vector plus PNG in three sizes

03Scale and Contrast Test

Smallest use: 16px favicon Requirement: Must survive at favicon size Primary application: Website header Test 1 - shrink to the smallest size above. If any element disappears, remove it from the design rather than the test. Test 2 - fill the whole mark solid black. If it stops being readable, the shape is doing too little work. Test 3 - reverse it to white on black. Thin strokes gain weight when reversed and can close up. Test 4 - blur it heavily. A strong mark stays recognisable as a silhouette. Design in black first, then add Deep navy only once the shape passes all four.

04Logo System and Lockups

Primary lockup: Horizontal, symbol left of text Generate these five from the same mark, not as separate designs: 1. Primary horizontal - symbol left, name right, optically aligned 2. Stacked - symbol above name, centred, for square spaces 3. Symbol only - for avatars, favicons and app icons 4. Wordmark only - for places the symbol is too small to read 5. Single colour - solid Deep navy and solid black versions Set clear space around the mark equal to the height of one letter. Keep it consistent across every version. Must work on Transparent, no background

05Brief and Trademark Check

Brand: Coffee shop and cafe positioned as Mid market quality for Local community customers Values to communicate: Craft and quality Personality: Modern and minimal Legal: Search before any commercial use Write a one sentence rationale explaining why this mark suits this brand. If you cannot, the mark is decoration rather than identity. Then list 3 direct competitors and check your mark is not close to any of them in shape, colour or concept. Avoid the obvious cliche for Coffee shop and cafe - the first symbol everyone thinks of is the one everyone already uses. AI cannot spell reliably. Generate the symbol with AI, then set the name in real type in a vector editor. Never ship AI generated lettering in a logo.

📘 Pro Guide

Key facts

Vector is not optionalPrinters, sign makers and embroiderers all require vector files.A raster logo blocks half the things a business needs a logo for.
Recraft outputs native SVGIt is the one mainstream image model that exports real vector paths.Every other tool means generating raster then tracing by hand.
Tracing is not freeAuto traced files carry hundreds of stray anchor points.Messy paths break on cutting machines and bloat file size.
AI cannot spellImage models still garble lettering, even short words.Set the name in real type. Never ship AI generated letterforms.
Black first, colour lastDesign the mark in solid black before choosing any palette.Colour hides weak shapes. Black exposes them immediately.
The favicon testShrink the mark to 16 pixels and look at it.If it turns to mush there, it fails on every browser tab and app icon.
The silhouette testFill the whole mark solid and see if it still reads.A mark that only works with internal detail is doing too little work.
Reversed marks gain weightThin strokes thicken optically when white sits on black.Fine line logos close up and turn into blobs when reversed.
No gradients in a primary markKeep gradients out of the core logo, add them in applications only.Gradients cannot be embroidered, engraved or single colour printed.
Three colours maximumFewer colours print cheaper and reproduce more reliably.Every added colour is another way the logo can go wrong in production.
Avoid the sector clicheThe first symbol you think of is the one competitors already use.A cliche mark makes a brand invisible in its own category.
Negative space rarely survives AIHidden shape tricks need deliberate construction, not luck.Generate the concept, then build the negative space by hand.
Clear space rulesSet a minimum margin around the mark, usually one letter height.Crowded logos read as amateur even when the mark itself is good.
Optical alignment beats mathsCentre by eye, not by bounding box.Mathematically centred marks often look wrong to the human eye.
Trademark before you commitSearch the national register and your direct competitors.Rebranding after a trademark conflict costs far more than the search.
Domain and handles tooCheck the name is available before falling in love with the mark.A logo tied to an unavailable name is wasted work.
Simple enough to drawIf someone cannot sketch it from memory, it is too complex.Memorability is the only measure of a logo that actually matters.
One idea per markA logo should carry a single concept, not three merged ones.Combined metaphors read as confusion rather than depth.
Build a system not a pictureHorizontal, stacked, symbol only, wordmark, single colour.Real brands need the mark to fit spaces of every shape.
Timeless over trendyAvoid the effect that is popular this year.A trend dated logo forces a rebrand in three years.

Ready-to-paste examples

Speciality CoffeeA combination mark logo for a coffee shop brand that feels warm and welcoming. Symbol: coffee bean rendered as monoline single weight outline, built on circle based construction. Complexity: simple, three elements maximum. Negative space: counter space as a feature. Type: geometric sans serif with soft rounded terminals at medium weight, slightly loose tracking, all uppercase. Colour: design in black first using warm brown. Layout: horizontal, symbol left of text, transparent, 3:1. Flat vector logo design, single subject, centred, no mockup. Avoid gradients, shadows or 3D effects.Coffee shop and cafe
Tech StartupAn abstract mark logo for a SaaS brand that feels innovative and forward looking. Symbol: node network or connection rendered as geometric constructed from circles, built on golden ratio proportions. Complexity: very simple, two elements. Type: neo grotesque sans serif, clean and neutral, medium weight, normal tracking, title case. Colour: two colour palette using royal blue with electric blue accent to signal innovation and technology. Horizontal lockup, transparent, 1:1. Timeless not trend driven. Avoid clip art or generic swoosh.Software and SaaS
Law FirmA lettermark logo for a law firm that feels serious and trustworthy. Symbol: no symbol, type only. Complexity: absolute minimum, one shape. Type: transitional serif with high contrast strokes at semibold weight, wide airy tracking, all uppercase. Colour: single colour only using deep navy to signal trust and stability. Stacked lockup, must work on both light and dark, 1:1. Refined and precise. Avoid gradients, shadows or 3D effects.Law firm
Craft BreweryA badge logo for a craft brewery that feels rugged and hardworking. Symbol: mountain rendered as solid filled shape, built on symmetrical mirrored construction. Complexity: moderate detail. Negative space: enclosed shape defines the mark. Type: slab serif, sharp and precise, bold weight, normal tracking, all uppercase. Colour: two colour palette using burnt orange with soft cream accent to signal heritage and craft. Stacked, transparent, 1:1. Avoid fine lines that vanish when small.Craft brewery
Yoga StudioA pictorial mark for a yoga studio that feels calm and reassuring. Symbol: human figure simplified rendered as continuous single line, built on freeform organic construction. Complexity: reduced to essential form. Type: humanist sans serif with soft rounded terminals, light weight, wide airy tracking, all lowercase. Colour: monochrome tints of one hue using sage green to signal calm and clarity. Stacked, transparent, 1:1. Simple enough to draw from memory.Yoga and wellness
ConstructionAn emblem logo for a construction company that feels strong and established. Symbol: shield rendered as thick bold outline, built on square modular grid. Complexity: simple, three elements maximum. Type: condensed sans serif, cut or notched letterforms, extra bold weight, tight negative tracking, all uppercase. Colour: black white and one accent using charcoal grey with sunset orange accent to signal strength and authority. Horizontal, must work on both light and dark, 16:9. Must work embroidered.Construction and trades
Boutique JewelleryA monogram logo for a jewellery brand that feels luxurious and exclusive. Symbol: no symbol, type only. Complexity: absolute minimum, one shape. Negative space: hidden letter in the gap. Type: modern didone serif with high contrast strokes, light weight, very wide luxury tracking, small caps. Colour: single colour only using gold to signal luxury and exclusivity. Symbol only lockup, transparent, 1:1. Distinctive and ownable. Avoid stock icon look.Jewellery and accessories
Pet ClinicA combination mark for a veterinary clinic that feels approachable and honest. Symbol: dog or cat rendered as solid filled shape, built on circle based construction. Complexity: very simple, two elements. Negative space: hidden symbol in the gap. Type: rounded sans serif, wide open apertures, medium weight, normal tracking, title case. Colour: two colour palette using teal with warm gold accent to signal care and gentleness. Horizontal, transparent, 3:1. Must survive at favicon size.Pet care and veterinary
LandscapingA pictorial mark for a landscaping business that feels natural and organic. Symbol: leaf or plant rendered as negative space cutout, built on rotational symmetry. Complexity: simple, three elements maximum. Type: humanist sans serif, low contrast even strokes, semibold weight, slightly loose tracking, title case. Colour: two colour palette using forest green with muted sage accent to signal growth and nature. Horizontal, transparent, 16:9. Must work in single colour.Landscaping and garden
Esports TeamA mascot logo for an esports team that feels bold and confident. Symbol: wolf or fox head rendered as faceted angular planes, built on asymmetrical balanced construction. Complexity: detailed illustrative. Type: extended wide sans, sharp and precise, black heavy weight, tight negative tracking, all uppercase. Colour: three colour maximum using pure black with lime green accent to signal energy and urgency. Stacked, transparent, 1:1. Bold and immediate. Avoid photorealistic detail.Gaming and esports