UGC Script Builder

Authentic UGC ad scripts with hooks that stop the scroll · 32 fields · 5 outputs

Library

Filled only

Product Category

Product Details

Offer Type

Main Benefit

Objection to Handle

Hook Type

Your Hook Line

First Frame Visual

Hook Duration

Pattern Interrupt

Hook Emotion

Script Framework

Script Length

Proof Element

Tone

Call to Action

Compliance Note

Creator Persona

Filming Style

Voice Delivery

Setting

Editing Pace

B-Roll Focus

Shot Count

Text Overlay Style

Music Mood

Visual Tool

Platform

Native and raw beats polished. Trending audio helps discovery.

Aspect Ratio

Variant Plan

Test Metric

Iteration Plan

🔒 Preview mode
Try every field. Unlock UGC Script with Pro to copy and save the prompts.

✨ Enhance with AI
Rewrite the main prompt into 3 polished variations. Pro feature.

01Full UGC Script

FULL UGC SCRIPT - 30 Seconds for TikTok FRAMEWORK: Hook Problem Solution CTA Open with a Problem Callout delivered in 3 Seconds while showing Problem Being Shown PROBLEM: name the frustration a Skincare buyer actually has AGITATE: make it specific and recognisable, not generic SOLUTION: introduce the product as the fix for Solves a Daily Frustration PROOF: Live Demonstration OBJECTION: answer Seen It Before before they think it OFFER: Discount Percentage CTA: Link in Bio TONE: Casual Friend delivered by a Everyday Relatable COMPLIANCE: Include Ad Disclosure

02Five Hook Variants

HOOK VARIANTS - THE ONLY VARIABLE THAT REALLY MOVES PERFORMANCE 1 PROBLEM: open by naming Seen It Before out loud 2 CURIOSITY: tease the result without showing it yet 3 BOLD CLAIM: lead with Solves a Daily Frustration stated as a fact 4 NEGATIVE: open with what not to do, or what nobody tells you 5 DEMONSTRATION: no words, just Problem Being Shown in the first frame EMOTION TO HIT: Frustration Recognition PATTERN INTERRUPT: Fast Zoom inside the first 3 Seconds THE FIRST FRAME IS THE AD - most viewers decide before you finish the sentence KEEP HOOKS UNDER TEN WORDS - long openings lose people CHANGE ONE THING AT A TIME - a hook test with three changed variables tells you nothing MEASURE: Hook Rate 3 Second

03B-roll Shot List

PRODUCE: 5 Shots focused on Product in Use SOURCE: Film It Yourself SETTING: Bathroom filmed Handheld Selfie SHOT 1 HOOK VISUAL: Problem Being Shown SHOT 2 PROBLEM: show the frustration happening, do not describe it SHOT 3 PRODUCT REVEAL: the Skincare entering the frame clearly SHOT 4 IN USE: hands actually using it, not holding it up SHOT 5 RESULT: Live Demonstration SHOT 6 CTA FRAME: product plus offer on screen PACE: Fast Cuts SHOW DO NOT TELL - every claim in the script needs a matching visual FORMAT: 9:16 Vertical for TikTok

04Voiceover and Delivery

VOICEOVER AND DELIVERY BRIEF PERSONA: Everyday Relatable DELIVERY: Conversational Natural TONE: Casual Friend EMOTION IN THE HOOK: Frustration Recognition PACE: Fast Cuts matched to the edit SOUND LIKE A PERSON, NOT AN ADVERT Read it aloud. If it does not sound like something you would actually say, rewrite it. Imperfection converts - a small stumble reads as real FIRST WORDS CARRY THE HOOK - do not bury it behind an introduction MUSIC: Trending Audio kept under the voice CAPTIONS: Bold Key Words because most viewers watch on mute COMPLIANCE: Include Ad Disclosure

05Caption and Test Plan

CAPTION, HASHTAGS AND TEST PLAN PLATFORM: TikTok at 9:16 Vertical CAPTION STRUCTURE Line 2: the benefit - Solves a Daily Frustration Line 3: the offer - Discount Percentage Line 4: the ask - Link in Bio Add the disclosure: Include Ad Disclosure HASHTAG MIX Three broad tags for the Skincare category Three narrow tags for the specific product and use case Two community tags your Everyday Relatable audience actually follows TEST PLAN PRODUCE: 5 Hook Variants MEASURE: Hook Rate 3 Second THEN: Refresh Hook Only Judge a hook on the 3 second rate, not on total views Kill losers fast and put the budget behind the winner

📘 Pro Guide

The Hook Is the Ad

Three seconds decide itMost viewers scroll before your first sentence finishesFundamental
Under ten wordsLong openings lose people before the point landsLength
Show, do not announceA visible problem beats saying the word problemTechnique
First frame is the adIt gets seen far more than the rest of the videoHighest impact
Pattern interruptMovement, a cut or a sound in the first second stops the thumbAttention
Never open with helloAn introduction is the fastest way to lose the viewCommon error

Writing Scripts That Convert

Answer the objection earlyName their doubt before they think it themselvesPersuasion
One idea per videoTwo selling points halve the impact of bothFocus
Specific beats cleverReal detail converts better than a polished lineCopywriting
Every claim needs a visualIf you say it, show it in the same beatProof
Sound like a personRead it aloud - if you would not say it, rewrite itAuthenticity
Imperfection convertsA small stumble reads as real and outperforms polishCounter intuitive

Testing Properly

Hook rate firstJudge on the three second rate, not on total viewsRight metric
One variable at a timeChange three things and you learn nothing from the resultMethod
Five hooks, one scriptThe cheapest test you can run is a new opening lineEfficiency
Kill losers fastMove the budget to the winner rather than nursing the restDiscipline
Refresh the hookA tired ad usually needs a new opening, not a new scriptIteration
Winners fatigueEven the best creative decays - keep a queue readyPlanning

Platform Differences

TikTokNative and raw beats polished. Trending audio helps discovery.Authenticity wins
TikTok ShopDemonstration led, product visible early, direct purchase intentCommerce
Instagram ReelsSlightly more polished, strong first frame, captions essentialVisual
YouTube ShortsTolerates longer setups, retention matters more than the hookWatch time
Facebook AdsOlder audience, clearer benefit, less trend dependencyDirect response
Watch on muteMost viewers never hear the audio - captions are not optionalUniversal

Staying Compliant

Disclose paid partnershipsRequired by platforms and by law in most marketsNon negotiable
Avoid health claimsCannot say a product treats, cures or prevents anythingRegulated
Avoid income claimsEarnings promises attract regulatory attentionRegulated
Results not typicalAny before and after needs a qualifierStandard practice
Platform ad policiesEach network bans different claims - check before you spendAccount safety
Keep the receiptsSave the evidence behind any claim you makeProtection