Product Video Builder

Scroll-stopping product shots for ads, stores and social · 32 fields · 6 outputs

Library

Filled only

Product Category

Product Details

Video Goal

Target Buyer

Key Selling Point

Hero Shot Type

Camera Movement

Framing

Product Motion

Pacing

Human Presence

Surface

Set Style

Props

Lighting

Colour Palette

Mood

AI Video Model

Generation Mode

Duration

Realism Level

Negative Prompt

Platform

Aspect Ratio

Resolution

Sound Strategy

On Screen Text

Shot Count

Opening Hook

Closing Frame

Variation Count

Compliance Check

🔒 Preview mode
Try every field. Unlock Product Video with Pro to copy and save the prompts.

✨ Enhance with AI
Rewrite the main prompt into 3 polished variations. Pro feature.

01Natural Language Prompt

A product on white of a tumbler or drinkware on a white marble in a minimal studio setting with minimal single prop. Slow push in, full product in frame, the product does a slow rotation, slow and calm pacing, hands only. Soft diffused daylight, warm neutrals, warm and inviting mood, bright ecommerce standard. Open with a close macro then pull out and end on a product centred still. The video must show why it is the perfect gift for a gift buyer. Avoid distorted product shape.

02Main Product Video Prompt

PRODUCT VIDEO: Tumbler or Drinkware GOAL: Etsy Listing Video aimed at a Gift Buyer SELLING POINT: the video must communicate Perfect Gift SHOT: Product on White framed as Full Product in Frame CAMERA: Slow Push In at Slow and Calm pacing PRODUCT MOTION: Slow Rotation PEOPLE: Hands Only SET: Minimal Studio on a White Marble surface with Minimal Single Prop LIGHTING: Soft Diffused Daylight COLOUR: Warm Neutrals feeling Warm and Inviting LOOK: Bright Ecommerce Standard MODEL: Any Image to Video Model in Image to Video from Product Photo for 8 Seconds FORMAT: 1:1 Square at 1080p Standard AVOID: Distorted Product Shape

03Hero Shot and Motion Brief

SHOT TYPE: Product on White CAMERA: Slow Push In FRAMING: Full Product in Frame PRODUCT MOTION: Slow Rotation PACING: Slow and Calm HANDS AND PEOPLE: Hands Only THE PRODUCT IS THE SUBJECT - it stays sharp and centred for the whole clip SHAPE LOCK: the Tumbler or Drinkware must not change form, proportion or colour at any point LABEL LOCK: any printed text on the product must stay identical and legible ONE MOVE ONLY - a second camera move in the same clip degrades the result AVOID: Distorted Product Shape

04Set, Lighting and Surface

SET, LIGHTING AND SURFACE BRIEF SURFACE: White Marble SET STYLE: Minimal Studio PROPS: Minimal Single Prop kept behind and below the product, never competing with it LIGHTING: Soft Diffused Daylight PALETTE: Warm Neutrals MOOD: Warm and Inviting matched to a Gift Buyer COLOUR ACCURACY: the product colour must read true, not shifted by the set lighting REFLECTIONS: control highlights so the surface does not blow out the product SCALE CUE: include a familiar object or hand so buyers can judge real size NEGATIVE SPACE: leave room for platform overlays and price badges AVOID: Distorted Product Shape

05Platform Spec Brief

PLATFORM: Etsy Listing RATIO: 1:1 Square RESOLUTION: 1080p Standard LENGTH: 8 Seconds SOUND: Silent Autoplay Safe ASSUME SILENT: most listing video autoplays muted, so the visual must work with no audio SAFE AREA: keep text and product away from the lower third where captions and price sit FIRST FRAME: the opening frame doubles as the thumbnail - make it readable on its own COMPLIANCE: Show Product As It Ships CHECK PLATFORM RULES: length, ratio and file limits differ per marketplace and change often

06Listing Video Sequence

BUILD: 4 Shot Sequence for Etsy Listing STYLE LOCK: Minimal Studio set, Soft Diffused Daylight lighting and Warm Neutrals palette on every shot SHOT 1 HOOK: Close Macro Then Pull Out SHOT 2 HERO: Product on White of the Tumbler or Drinkware with Slow Push In SHOT 3 DETAIL: extreme close macro showing texture and finish quality SHOT 4 IN USE: Hands Only showing the product in real context SHOT 5 SCALE: the product beside a familiar object so size reads instantly SHOT 6 CLOSE: Product Centred Still CONSISTENCY: identical product, colour and lighting direction across every shot EACH SHOT: 8 Seconds at 1:1 Square 1080p Standard MESSAGE: every shot should support Perfect Gift RENDER: 3 Variations then cut for Etsy Listing

📘 Pro Guide

Platform Notes - Verify Before Uploading

Rules change oftenLength, ratio and file limits move. Always check the current help pageCritical
EtsyShort square or vertical clips, autoplay silent, product must match listingMarketplace
AmazonClean presentation, accurate representation, no competitor referencesStrict
TikTok ShopVertical, hook in the first second, native feel beats polishSocial commerce
ShopifyYou control the spec - match your theme and keep files lightOwn store
Instagram and ReelsVertical, safe area matters, captions carry the message when mutedSocial

Conversion Rules

Assume it plays mutedMost listing video autoplays silent - the visual must work aloneFundamental
First frame is the thumbnailIt gets seen far more than the video - make it readable aloneHighest impact
Show scale earlyBuyers cannot judge size online - a hand or familiar object fixes thatReduces returns
Texture sells handmadeA macro detail shot does more for craft products than any wide shotCraft niches
Keep the lower third clearPrice badges and captions sit there on most platformsSafe area
Shorter usually winsA tight 5 to 8 seconds outperforms a slow 30 on marketplacesLength

AI Video Rules for Products

Start from your photoImage to video from a real product photo beats text to video every timeAccuracy
Products must not morphThe most common failure - shape or label drifting mid clipWatch for it
Label text breaks firstPrinted wording on packaging warps before anything elseCheck closely
One camera moveTwo moves in one generation produces mushSplit the shot
Colour accuracySet lighting can shift the product colour away from realityCompliance risk
Check the final secondDrift and morphing usually appear at the tail of a clipQuality control

Honest Selling

Show it as it shipsThe video must represent what actually arrives in the boxNon negotiable
Accurate colour and scaleMisrepresentation drives returns and marketplace penaltiesProtects you
No unearned claimsDo not imply results, materials or certifications you cannot backCompliance
Original artwork onlyNo trademarked characters, logos or brands visible in frameAccount safety
Disclose AI where requiredSome platforms and regions require it - check your obligationsEvolving area